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Introducing the New Gellie Sponge by HCT Group

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By: Jamie Matusow

Editor-in-Chief

HCT Group’s Gellie Sponge features a unique “soft-solid” material that combines the 3D deformation of a liquid and the memory shape of a solid. According to the supplier, this exclusive technology ensures impeccable, streak-free application with minimum product waste, every time. Competing sponges currently being seen on the market are made up of materials that contain a variety of chemicals and plasticizers, says HCT, and oftentimes these sponges are covered in a thick, slippery layer of plastic that is not ideal for makeup application. The Gellie sponge, however, features what HCT describes as “a ground-breaking technology” that allows the soft “skin” surrounding the gel to be ultra-thin, which makes for an application process so natural, it feels like you are applying the product with your own finger. Thus, HCT says this skin-like material is available in a variety of different textures that cannot be offered by any other supplier.

HCT Gellie Sponges are available in a wide range of colors and can be finished with a large selection of different deco finishes including embossing and debossing, printed designs and logos as well as the addition of materials.

More info: hctgroup.com

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